The visual and verbal identity for the truth layer of AI-mediated commerce. We verify. We tell you what's actually true.
"Shopping advice that tells you the truth, including no."
Perceptually uniform OKLCH color ramps. Axi Violet signals intelligence and verification. Zinc provides a true neutral foundation with zero color bias.
Intelligence + Analysis + Truth + Verification
Text + Borders + Backgrounds + Surfaces
Functional color is semantic, not decorative. Every color encodes state.
A superfamily pairing with matched skeletal structure and x-height. Sans for human-readable content, Mono for system/AI layer identifiers. The split makes the two-layer architecture visible.
Equal visual weight encodes equal partnership. The AI methodology IS the value proposition, not incidental infrastructure.
Distinct treatment makes the two-layer system visible: human insight layer (Product) and machine logic layer (.ai).
The octahedron/diamond form encodes "wisdom formed under pressure" and tri-vector verification. Wireframe-first architecture ensures meaning carries at all scales.
Like diamonds, axioms are forged through adversarial collision. The octahedron represents knowledge that has survived pressure testing.
Three intersecting vectors represent the ARC protocol: divergent research, adversarial collision, and convergent truth.
Visible edges, no fill. You can inspect our reasoning. The glass box metaphor made structural.
Every logo concept must pass all eight tests to avoid generic AI convergence.
50% Genius (IQ), 50% Best Friend (EQ). System 2 thinking — we slow the user down to prevent mistakes. The Home Inspector, not the Realtor.
We're on your side. Approachable and friendly, never cold or robotic. We celebrate your wins and support you through uncertainty.
We're the Home Inspector, not the Realtor. We find flaws because we care about your outcome, not the transaction.
We don't hedge or qualify unnecessarily. When we say "don't buy this," we mean it — and we show you why.
We're conflict-transparent, not conflict-free. We disclose how we make money and let you decide if that matters.
"Product.ai tells you when NOT to buy something. That's how you know it's telling the truth."
"AI is trained to agree with you. That's great for engagement, terrible for decisions. We built a verification layer that pressure-tests every claim until only the defensible ones survive. Product.ai gives you shopping advice you can actually trust — including telling you no."
Our differentiator is the confident "no" backed by evidence. The highest-value action is preventing a bad purchase, not enabling any purchase.
The immutable truths that govern everything we build and communicate.
We fight the epistemic death spiral where LLMs train on polluted content (SEO spam, marketing hallucinations, affiliate corruption) and output consensus around falsehood. We're building epistemic infrastructure.
Search returns options (High Entropy). Adjudication returns a Verdict (Low Entropy). Success is measured by regret prevented, not clicks generated.
We burn GPU cycles once to forge verified knowledge. Runtime agents retrieve pre-computed wisdom at O(1) cost instead of re-deriving at O(N) cost. We sell "Cached Genius."
Trust flows from Selector to Selected. Merchants earn inclusion through product quality — they don't buy placement.
We sell "Proofs," not "Answers." Evidence trace must be visible. Revenue disclosure: "Partner" vs. "Verified" tagging.
We win only when merchants and consumers win. Consumer confusion = abandoned cart = zero revenue. We're conflict-transparent, not conflict-free.
We're never an ad company. User data is never the product. When you purchase through Product.ai, you fund the trust layer mission.